Charity / Not for Profit
William Loughran have been buying and selling prestige, classic and performance cars internationally for more than 50 years. They are regarded as one of the most respected and knowledgeable luxury vehicle dealers in Britain, and we have managed all of their print advertising design since 2015.
Our ongoing remit is to design William Loughran’s monthly advertisements for international motorsport car publications ‘Octane’, ‘MotorSport’ and ‘Classic & Sports Car’, as well as occasional ads for other specialist publications.
Upon taking over the account five years ago we overhauled their print advertising look and feel; giving them a far cleaner, bolder and more premium advertising style to fit in with their company positioning.
Since then we have continued to produce several full page advertisements every month for their luxury cars – generally priced in the region of £100k to several million pounds. We continually monitor advertising trends within this sector and produce advertisements designed to ensure the client always stands out as one of the top players in the market.