Charity / Not for Profit
We were commissioned to design the brand and product packaging for new luxury hair and body products range ‘Neem Avenue’ – an exciting range of organic beauty products launched in the Caribbean in 2019.
The range includes shampoo, conditioner, body wash, body lotion, hand wash, hand lotion, soap, mosquito spray and pillow spray, which combine the best in organic, natural beauty without the use of any harmful chemicals, bi-products or allergens, and address the pressing need to reduce single use plastic.
Our branding was inspired by the Caribbean, with a fresh, natural and relaxed illustrative style and colour palette, combined with a luxurious, premium feel.
As part of our remit we also handled the packaging copywriting for each product within the range.
DoubleTake listened and really understood our design brief, providing lots of concepts to develop, and really brought our business ideas to life. Les has been integral to the identity of our business and that's why we continue to return and have used them on multiple projects now spanning nearly a decade. I cannot recommend Les and his team enough.