Charity / Not for Profit
We were briefed to help reposition Big Change Charitable Trust, to give the organisation a refreshed brand identity, which was more in line with their evolved approach and mission.
Big Change connects and supports organisations that can create positive change for young people. It was founded in 2010 by a group of six friends including Holly and Sam Branson and Princess Beatrice. Their overall purpose is to help the next generation to thrive in life.
This is our final logo design – the result of an in-depth brand development process – designed to help give Big Change a clear, strong and bold identity. We chose a fresh, positive colour palette of blue, grey and yellow, and managed the roll-out of this new brand across all their main communication touchpoints.
We have worked with Big Change since 2014, supplying them with an ongoing design service to support their annual fundraising initiative ‘Strive Challenge’, as well as supporting their newer initiative ‘Reimagining Education’.
The new Big Change brand that we developed in 2015 (which can be viewed in situ at www.big-change.org), and the range of communication materials we’ve subsequently created, are all designed to represent the positive energy of Big Change, and to clearly communicate their accomplishments and mission as a collaborative network acting as a catalyst for positive change for young people in the UK.